Co-op has announced a new range of vegan food for 2020, describing the launch as what is “believed to be the largest ever product rollout of own-brand vegan products by a supermarket”.
This month, to coincide with the annual observance of Veganuary, the supermarket is launching a new vegan food range called Gro.
The full range features more than 35 meat-free products, which will be made available in 300 Co-op stores across the UK.
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From Wednesday 8 January, selected Gro items will be on offer in 2,000 Co-op stores and up to 4,000 independent retailers across the country.
The range features a variety of dishes, including the Kashmiri Spice Pizza, a stonebaked pizza garnished with spiced cauliflower and red chillies; Chilli Con Nachos; Spicy Squash and Mexican Bean Salad and the Vegan Steak Bake, which is due to be launched on 22 January.
According to research conducted for Co-op’s Ethical Consumerism report, published in June 2018, the vegetarian and plant-based food market recently topped £1bn, more than doubling over the past two decades.
In addition to the launch of its new vegan food range, in 2020 Co-op is also offering same-day online city-centre deliveries in 650 stores.
“We have to provide fantastic products and services with strong ethics and a purposeful focus on convenience,” said Jo Whitfield, CEO of Co-op Food.
“Our new vegan range taps into the latest consumer trends and our online services meet the growing appetite for fast home deliveries.”
Greggs is one of several food retailers to have already announced new vegan food for 2020.
Following weeks of speculation, Greggs finally confirmed the launch of its new Vegan Steak Bake, which is available from some stores on Thursday.
The dish is made using 96 layers of puff pastry, diced onions, a gravy filling and Quorn pieces instead of meat.
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The pop singer is a passionate animal rights advocate, telling Vanity Fair in 2019 that her diet also reflects her fashion choices: “I’m challenging the system more than ever. Choosing to live as a sustainable vegan activist means wearing more vintage (less waste; loving pieces for longer), playing with the newest eco-materials and technology, and making custom vegan pieces with some of my favorite designers.”
Getty
The Clueless star went vegan shortly after wrapping the hit 1990s film and has been a passionate campaigner for animal rights since. Speaking in a video for Compassionate Meals in 2017, she said: “Knowing the truth about where our food comes from is just so disturbing to me. Once you see it, there’s no way to go back from that for me.”
Getty
The music mogul revealed in a recent interview with The Sun that he decided to give up animal products earlier this year “on a whim”, adding that he feels much better as a result.
Getty
“I started for health reasons,” Williams told Health in 2019. “I was diagnosed with an autoimmune disease, and I wanted to maintain my performance on the court. Once I started I fell in love with the concept of fueling your body in the best way possible. Not only does it help me on the court, but I feel like I’m doing the right thing for me.”
Getty
The American-Israeli actor decided to go vegan eight years ago after learning more about the environmental consequences of eating animal products. Speaking at an Environmental Media Awards benefit, 2017, she said: “Factory farming is responsible for most of the air, water, and land pollution – that disproportionately affects our poor communities as well. So we get to make decisions three times a day, what we do with our planet, and you can make a difference by even once a day or once a week choosing not to eat animals or animal products.”
AFP/Getty
While she chooses to refer to herself as plant-based as opposed to vegan, the ‘Halo’ singer underwent a 22-day vegan challenge with husband Jay-Z in 2013 and is believed to have maintained the diet ever since. Writing in the foreword of The Greenprint: Plant-Based Diet, Best Body, Better World by Marco Borges, the couple say: “We used to think of health as a diet – some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible.”
Getty/Coachella
The British boxer extolled the virtues of veganism in an interview with The Daily Telegraph in 2016: “A lot of the meat that people eat has been genetically modified, or if it hasn’t then the food the animal’s been fed has been. That’s tough for a human being to process, so cutting it out made me feel immediately better and stronger than ever.”
Getty
The ‘Dangerous Woman’ singer announced she was going vegan in November 2018. Speaking to The Daily Mirror in a recent interview, she explained: “A lot of the meat that people eat has been genetically modified, or if it hasn’t then the food the animal’s been fed has been. That’s tough for a human being to process, so cutting it out made me feel immediately better and stronger than ever.”
AFP/Getty
The British singer has been toying with veganism for a while, having been a vegetarian for seven years. Speaking to The Cut in 2018, she revealed that she will “never eat fish or meat again” and eats a predominantly vegan diet.
Getty
The former heavyweight boxing champion revealed he had become vegan in 2010. “I wish I was born this way,” he told Fox News in 2011. “When you find out about the processed stuff you have been eating. I wonder why I was crazy all those years.”
Getty
The Zero Dark Thirty star decided to go vegan roughly 13 years ago because of low energy. Speaking to W Magazine in 2017, she clarified: “being vegan was not anything I ever wanted to be. I just really was listening to what my body was telling me.”
Getty
Mara has been vegan for eight years, telling Harper’s Bazaar in 2018 “it’s better for your health and the environment.”
Getty
Reality star Kim Kardashian West revealed that she has started eating a plant-based diet on Instagram in April 2019. Sharing two photographs of vegan dishes on her Instagram story, the 38-year-old wrote: “I am eating all plant-based when I am at home.”
Getty
The pop singer is a passionate animal rights advocate, telling Vanity Fair in 2019 that her diet also reflects her fashion choices: “I’m challenging the system more than ever. Choosing to live as a sustainable vegan activist means wearing more vintage (less waste; loving pieces for longer), playing with the newest eco-materials and technology, and making custom vegan pieces with some of my favorite designers.”
Getty
The Clueless star went vegan shortly after wrapping the hit 1990s film and has been a passionate campaigner for animal rights since. Speaking in a video for Compassionate Meals in 2017, she said: “Knowing the truth about where our food comes from is just so disturbing to me. Once you see it, there’s no way to go back from that for me.”
Getty
The music mogul revealed in a recent interview with The Sun that he decided to give up animal products earlier this year “on a whim”, adding that he feels much better as a result.
Getty
“I started for health reasons,” Williams told Health in 2019. “I was diagnosed with an autoimmune disease, and I wanted to maintain my performance on the court. Once I started I fell in love with the concept of fueling your body in the best way possible. Not only does it help me on the court, but I feel like I’m doing the right thing for me.”
Getty
The American-Israeli actor decided to go vegan eight years ago after learning more about the environmental consequences of eating animal products. Speaking at an Environmental Media Awards benefit, 2017, she said: “Factory farming is responsible for most of the air, water, and land pollution – that disproportionately affects our poor communities as well. So we get to make decisions three times a day, what we do with our planet, and you can make a difference by even once a day or once a week choosing not to eat animals or animal products.”
AFP/Getty
While she chooses to refer to herself as plant-based as opposed to vegan, the ‘Halo’ singer underwent a 22-day vegan challenge with husband Jay-Z in 2013 and is believed to have maintained the diet ever since. Writing in the foreword of The Greenprint: Plant-Based Diet, Best Body, Better World by Marco Borges, the couple say: “We used to think of health as a diet – some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible.”
Getty/Coachella
The British boxer extolled the virtues of veganism in an interview with The Daily Telegraph in 2016: “A lot of the meat that people eat has been genetically modified, or if it hasn’t then the food the animal’s been fed has been. That’s tough for a human being to process, so cutting it out made me feel immediately better and stronger than ever.”
Getty
The ‘Dangerous Woman’ singer announced she was going vegan in November 2018. Speaking to The Daily Mirror in a recent interview, she explained: “A lot of the meat that people eat has been genetically modified, or if it hasn’t then the food the animal’s been fed has been. That’s tough for a human being to process, so cutting it out made me feel immediately better and stronger than ever.”
AFP/Getty
The British singer has been toying with veganism for a while, having been a vegetarian for seven years. Speaking to The Cut in 2018, she revealed that she will “never eat fish or meat again” and eats a predominantly vegan diet.
Getty
The former heavyweight boxing champion revealed he had become vegan in 2010. “I wish I was born this way,” he told Fox News in 2011. “When you find out about the processed stuff you have been eating. I wonder why I was crazy all those years.”
Getty
The Zero Dark Thirty star decided to go vegan roughly 13 years ago because of low energy. Speaking to W Magazine in 2017, she clarified: “being vegan was not anything I ever wanted to be. I just really was listening to what my body was telling me.”
Getty
Mara has been vegan for eight years, telling Harper’s Bazaar in 2018 “it’s better for your health and the environment.”
Getty
Reality star Kim Kardashian West revealed that she has started eating a plant-based diet on Instagram in April 2019. Sharing two photographs of vegan dishes on her Instagram story, the 38-year-old wrote: “I am eating all plant-based when I am at home.”
Getty
Greggs said the vegan steak bake has been in development for months, with the company recruiting a panel of vegan and non-vegan taste testers to perfect the flavour.
The baked good costs £1.55 and will initially be rolled out across 1,300 shops from 2 January before expanding to a further 700 shops on 16 January.
For all the latest news on vegan food launches, click here.
Source: Thanks https://www.independent.co.uk/life-style/food-and-drink/co-op-vegan-food-meat-free-plant-based-gro-january-veganuary-a9267231.html
