Having trouble sticking to your vegetarian diet for “Veganuary”? Perhaps a “meat patch” can help.
Strong Roots, an Irish vegetarian frozen food brand, has teamed up with an Oxford professor to develop an adhesive patch — similar in appearance to a nicotine patch — that can allegedly help to curb cravings for bacon. However, unlike a nicotine patch, which releases nicotine via transdermal means, the Strong Roots “meat patch” simply releases the odor of bacon after being scratched by the wearer.
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“Our sense of smell is strongly connected to our ability to taste therefore experiencing food related cues such as smelling a bacon aroma, can lead us to imagine the act of eating that food,” claims Charles Spence, a professor of experimental psychology for Oxford, in a statement obtained by The Telegraph.
“Imagine eating enough bacon and you might find yourself sated,” he added.
The scratch-and-sniff patches, which are currently in a trial phase, are aimed at folks interested in experimenting with a plant-based diet, said Samuel Dennigan, the founder of Strong Roots.
“Brits keen to adopt a vegetarian diet are about to get scientifically proven help to wean them off their love of meat,” Dennigan claimed.
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The brand has also recruited Tommy Fury, a boxer and cast member on the British reality series “Love Island,” to promote the patches on social media.
Folks on social media, however, seemed very skeptical about the benefits of a “meat patch,” and some even questioned whether or not the whole thing is simply a prank for marketing purposes.
“You’re joking… right?” wrote one user.
“A bacon-smelling scratch patch?! WTF is next?” another asked.
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Graham Innes, a meat-eater from England, added to the Telegraph that he had no confidence in the psychology behind the idea.
“I’m not going to be satisfied with a cheese sandwich when I can smell bacon coming from the patch — it might work for some, but it would never work for me,” he said.
“If I can smell bacon I’ll want to eat bacon — it’s very simple.”
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The company hopes the make the patches available to consumers sometime in the future, according to the Telegraph.
Source: Thanks https://www.foxnews.com/food-drink/vegetarian-company-meat-patch-curb-meat-cravings