Apex Apparel, owned by brothers Mike and Jonathan Olson, will open in the location of the Master Bakery Outlet at 2000 DeMers Ave. The expected opening date is Feb. 24. The bakery shop has been closed since 2017. The Olsons previously bought into an apparel company in Valley City and, in October, bought the bakery building to house their new business.
“We are going to be a full service apparel company, whether it’s hats, T-shirts, jerseys, hockey jerseys or softball jerseys,” said Mike Olson. “We’re going to have it all, and we’re going to have everything to be able to order.”
The business will be available to customers wanting to customize their apparel, but also serves the brothers’ own apparel needs, as they own Greenworks Landscaping and Fencing, next door to Apex. The brothers also have separate television endeavors and need a custom apparel operation to sell merchandise.
“I own Fish Addictions TV, so I sell a lot of apparel and my brother does Hunt Addictions, and he sells a lot of apparel,” Olson said. “We use a lot of apparel for our landscaping business as well, so we thought, well, what the heck, let’s look into something like that.”
The Olsons bought into a company in Valley City, called Affordable Promo, and fill orders for that business as well as supply merchandise for their other operations.
“They spent a lot of money on having somebody else do their apparel,” said Apex manager Hunter Cichos. “Their idea was, hey, let’s open one, we’ll cut out costs and basically go from there.”
Originally from Devils Lake, Cichos was working in Valley City while attending university classes. After graduating, he came to Grand Forks to manage Apex.
“It’s definitely a change,” he said about the move. “The change has been nice. I’m still getting used to it a little bit.”
The company uses a process called direct-to-garment printing, which makes the designs last longer, according to Cichos.
“You throw a T-shirt on and, instead of layering it, it actually throws the ink into the threads,” he said. “That’s kind of how we establish ourselves as being somewhat different.”
The company can use a customer’s original design or work with a graphic designer to help create one. In addition to clothing, the company also offers designs in metal, for creating metal art for wall hangings.
Work is underway on the interior of the building, and Olson said he is waiting for nicer weather to replace the Master Bakery awning. He said he expects to be up and running in the last week of February.
“We’ve owned Greenworks Landscaping for a lot of years, and we want to bring the service we’ve had from that to the apparel company side of things,” Olson said.
Source: Thanks https://www.grandforksherald.com/business/4933687-Custom-apparel-company-moves-into-Master-Bakery-location-in-Grand-Forks