Organic and Clean Label Food Shopper, 2nd Edition examines the dynamics of the current organic and clean label landscape, including shifts in consumer usage rates, cross-usage, psychographics, and demographics.
Organic products in the scope of this study include food and beverage products that are USDA certified organic and organic ingredients. Clean label products in the scope of this study are harder to define, as there is no established definition of clean label.
Products focused on in this study include those with animal welfare claims, environmentally friendly claims, free from claims (e.g., preservatives, additives, hormones, artificial ingredients, pesticides, antibiotics, gluten), and a number of other characterizations such as grass-fed, plant-based, natural, non-GMO, and local.The reasons for and implications of shifts in consumer perception and behaviour are analyzed in the context of future market opportunities for product manufacturers as well as for retail channels (natural/speciality vs. mass/value), including private-label and internet opportunities.
Key Topics Covered
1. Executive Summary Expanding Availability & Lower Prices are Key Factors to Increasing Sales of Clean Label & Organic FoodsWhat Is “Clean Label”?Key Consumer TrendsScope 2. Clean Label Overview HighlightsDefinitions & StandardsClean LabelThere Is No Established Definition of “Clean Label”There Is No Hiding Behind a Clean LabelMany Consumers Believe Cleaner Foods are Healthier, Tastier, Safer, and BetterThe Term “Processed” Is ArbitraryA Large Segment of the Population Avoids Added Sugars and Artificial IngredientsOrganicNaturalNon-GMOGrass-FedFood AllergensGluten-FreeAnimal Welfare-Related Label Claims 3. Organic & Clean Label Foods: Overview & Market Trends HighlightsOrganic Penetration and Sales Estimates from Different SourcesSpecialty Food SalesGrowth in Household Usage of Organic FoodsFresh Food Categories Show Highest Usage RatesConsumption of Organic Fresh Produce GrowingFood Safety IssuesMost Consumers Are Not Very Confident in the U.S. Food SupplyAnimal Antibiotic Ban Reassures Consumers of the Safety of Animal ProductsFoodborne Illness Is the Number One Food Safety Concern Among ConsumersYoung Consumers Less Likely to Trust the Government in Product RecallsChemical Contaminants Are a Food Safety Issue in Plant-Based and Organic ProductsNew Information Can Change Level of Concern About Chemicals in FoodAnimal Welfare IssuesMore Consumers Want Animals Raised for Food to Be Treated HumanelyMost Consumers Don’t Think Animal Welfare Standards Are Upheld, and Understanding of Animal Welfare Claims Is LimitedUSDA Publishes Then Withdraws Rule on Organic Livestock Requirements”Humane” Claims May Signify No Meaningful Difference in Production MethodsTrends in Restaurants & Grocery Store TakeoutClean Label & Organic Consumers Go Out to Eat More FrequentlyConsumers Think It Is Difficult to Follow a Plant-Based Diet While Eating OutFood Quality, Taste, and Cleanliness Are Key Factors When Choosing a RestaurantConsumers Think Food Labeling Is More Important When ShoppingOrganic/Natural Shoppers Approve of Healthier Fast FoodClean Label & Organic Consumers Are More Likely to Purchase Prepared Foods from Grocery StoresDiffering Motivations for Purchasing Prepared Foods from Grocery StoresUnclean Ingredients Are Being Removed from Restaurant MenusLimited Time Offers Can Be Important to Test Markets for Clean IngredientsClean Label Menu Items and Types of Restaurants Where Clean Label Is ImportantAlthough Many Plant-Based Foods Are Not Clean, They Are Being Launched in the Mainstream and Indicate More Room for GrowthPlant-Based Substitutes for Animal Products Facing Definitional ChallengesPersonalized NutritionConvenience Used to Mean Unhealthy Foods, But Meal Delivery Services Say No MoreInvesting in Blockchain and Big Data to Satisfy Consumer Desires for TransparencyConsumers Think Small and Medium Businesses Have More CredibilityOrganic Farming Takes Root, But Imports Still Meet Much of DemandReformulating Functional Ingredients to Be Clean Label Friendly 4. Motivations for Organic & Clean Label Eating HighlightsCore Clean Label and Organic Consumers Strongly Agree They Always Buy or Make Every Effort to Eat These FoodsExtensive Overlap Between Clean Label and Organic ConsumersRelative Importance of Clean Label Features When Shopping for FoodSpecial Eating Practices Have a High Correlation with Eating Organic/Clean Label FoodsPeople Who Are Gluten-Free, Vegan, or Vegetarian Are More Likely to Eat Clean Label/OrganicAdherence to Special Diets Common Among the Population But Especially Likely with Clean Label and Organic ConsumersMany Consumers Prefer Healthier Foods Without AdditivesPrice Is the Biggest Hurdle to Adoption of Organic and Clean Label EatingConsumers Are Willing to Pay More for Clean Label Foods 5. Organic & Clean Label Retail Trends HighlightsWhere Organic and Clean Label Consumers Shop, and WhyOrganic and Cleaner Private Label Brands Have Wide AvailabilityOrganic Consumers Shop AroundClean Label Consumers Also Buy Natural & Specialty Foods from a Number of VenuesOnline Grocery Shopping and Food Delivery More Popular with Organic/Natural ShoppersOrganic/Natural Foods Are More Mainstream Than EverOrganic/Natural Shoppers Prefer Local & Specialty StoresClean Label and Organic Consumers Place Higher Priority on the Shopping ExperienceTrends in Fresh ProduceMore Consumers Are Trying to Increase Intake of Fresh Fruits and VegetablesMerchandising Is Key to Selling More ProduceOpportunities for New Fresh Produce ProductsWho Buys Organic Produce?Trends in Meat & SeafoodSeafood SustainabilityConsumption of Meat and Plant-Based AlternativesRaising Animals More Naturally and Ethical Meat ConsumptionOpportunities for New Meat & Seafood ProductsWho Buys Organic Meat?Trends in DairyMilk ConsumptionAnimal Welfare IssuesOpportunities for New Dairy ProductsNew Plant-Based Dairy AlternativesWho Buys Organic Dairy Products?Trends in Packaged/Processed FoodsThe Clean Label TradeoffSnacksVegetarian and Vegan FoodsBig Food Moving into Plant ProteinsPlant Blends for Greater NutritionOpportunities for New Organic Kitchen StaplesWho Buys Organic Packaged Foods?Trends in BeveragesOrganic and Clean Label Consumers See Claims for Beverages as Lower PriorityClean Label and Organic Claims Are Also Less of a Priority for Selecting Alcoholic BeveragesFewer Beverages Have Clean Label Claims and Reformulating Beverage Ingredients Can Be More Difficult Than with FoodsOpportunities for New Beverages 6. Consumer Demographics HighlightsAge Is an Important Determinant of Natural/Organic ConsumersRace/Ethnicity Also Play a RoleGeographic RegionEducational AchievementPresence of ChildrenHousehold Income 7. Consumer Psychographics HighlightsClean Label AttitudesEnvironmental Responsibility Is PersonalFoodie Preferences Common with Organic/Natural ConsumersEngagement with Foods Through CookingNovelty & Openness to Exploring New FoodsClean Label Consumers Consider Themselves Influential in Peer Groups & CommunitiesOpportunity: Get Older Consumers More Interested in Eating Clean For more information about this report visit https://www.researchandmarkets.com/r/1mbwm0 Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research. CONTACT: ResearchAndMarkets.com
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Source: Thanks https://www.globenewswire.com/news-release/2020/02/17/1985710/0/en/United-States-Organic-Clean-Label-Food-Shopper-2019-Report-Shifts-in-Consumer-Usage-Rates-Cross-Usage-Psychographics-and-Demographics.html