On March 19, condiment company Hidden Valley Ranch paid $2,000 for two bottles of its own ranch dressing.
The $2,000 is considered a donation and was given to Cane Rosso, a pizza company headquartered in Dallas that famously put up a sign years ago telling customers that they’d have to pay $1,000 if they wanted to dip their pizza in ranch.
From the beginning, the sign was mostly a joke, even though Cane Rosso owner Jay Jerrier still doesn’t get why ranch and pizza go together.
“It’s obviously a bit; I don’t hate ranch dressing,” Jerrier says. “But when we found out it really pissed people off, we kept it going. It’s basically a master-level troll.”
And it’s worked. Generous fans of Cane Rosso have forked over ranch-dressing money over the years — but in those cases, the donations went to charities, not to the pizza shop. In 2016, the team behind the food delivery company Caviar donated $1,000 in a fundraiser for the Humane Society in Beaumont. After that, the owners of New York City pizzerias Emily and Emmy Squared gave $1,000 during a Hurricane Harvey relief night hosted at Cane Rosso in Deep Ellum.
Cane Rosso plans to use the $2,000 to deliver pizzas to people who need it.
Hidden Valley’s donation comes at a time of intense anticipation in the restaurant industry. Every restaurant in Texas has been forced to close its dining rooms to curb the spread of the new coronavirus. Cane Rosso is still selling delivery and curbside pizzas. It’s been “devastating for business, for our employees, and for our surrounding communities,” reads a Cane Rosso Facebook post.
To drive more interest, Cane Rosso announced customers can get a side of ranch dressing in delivery or to-go orders — if they want it.
“Do your worst,” the Facebook post challenges.
Jerrier and his team intended upon mailing two bottles of Hidden Valley Ranch to the company, but Chief Marketing Officer Jeff Amador couldn’t find any at local grocery stores. “So, it’s symbolic for now,” Amador says.
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Source: Thanks https://www.dallasnews.com/food/restaurant-news/2020/03/20/hidden-valley-ranch-donates-2000-to-cane-rosso-pizza-dallas-during-coronavirus-struggle/