Media and marketing conglomerate, Laqshya Media Group has conducted research on perceptions of millennials post COVID-19 lockdown. According to the study, 75% millennials optimistic about visiting public places within 3- 4 weeks of post- COVID-19 lockdown.
Online shopping is the only digital activity that is poised for growth post lockdown across both age cohorts. OTT, Video Calling and Social Media may see sharp decline across age groups, the report said.
Once the lockdown is lifted, what are the first 3 things that people would do (apart from re- joining of office/ college/school) was one of the questions raised in the study. Visiting friends and eating out are clearly the top two activities that millennials hope to do as soon as the lockdown is over, with the politically correct, visiting family, ranking third. Almost two-thirds (64%) of the younger bunch will rush to their friends; relatively less (47%) of the 25+ expressed similar keenness. Eating out is also most planned for by the <25. Visiting a family clearly is a top priority for 51% of the 25+ age group.
People’s concern about the planet and about issues pertaining the environment is finally finding expression! Presumably, the clean air and the sounds of the birds have made over 86% respondents aware of the need to look after Mother Earth, the report found..
Over the next 6 months, eating out (66%), movies (54%) and domestic travel (53%) are, by far, the top 3 leisure activities that individuals are considering doing, when asked top 3 leisure activities to do. International travel is significant at 12%. Probably an immense opportunity for the travel & tourism industry to capitalise the situation and offer suitable deals to Indian consumers.
The younger lot of consumers are looking forward to eating out or going to night clubs, as compared to the relative seniors. The 25+ age group will prefer domestic travel to a greater extent with 57% of the consumers mentioning so. Shopping in malls/complexes and eating out/night clubs are the go-to activities for women consumers, Domestic travel, games, concerts, exhibitions etc were preferred by men. There were no significant differences in the choices made by people across cities.
Will respondents notice Billboard advertising / Bus Stop advertising more, or less, after the lockdown period? Overall, 86% of all respondents chose to say that they will notice billboards and bus shelters as much or more than before the lockdown. Only 14% of the respondents chose the ‘less than before’ options. 23% of the consumers stated that they are likely to notice out-of-home advertising to a greater extent than earlier. This relates positively with the choices made by the respondents in the previous question on lower consumption of digital media post lockdown.
Source: Thanks https://brandequity.economictimes.indiatimes.com/news/marketing/visiting-friends-and-eating-out-tops-priority-list-for-millennials-post-the-lockdown-laqshya-media-report/75319208