WhatsHalal previously made waves in the Asia Pacific halal industry with its halal-ingredient assurance consumer app powered using blockchain, which it launched last year.
This new platform is dubbed the Assurance and Traceability Management System (ATeMS), and has been described as an ‘agnostic’ platform comprising global halal standards which will help companies to digitise, collate provenance documents and other stipulated key information needed before submitting to the halal certifying authority of choice via the platform.
ATeMS manages the halal requirements through operational bookkeeping and will monitor the post certification halal process as well to ensure client companies are audit and compliance ready.
“Phase One of our plans will be centred around Malaysia and Indonesia as these two countries have a high demand and affinity to halal certification,” WhatsHalal Founder and CEO Azman Ivan Tan told FoodNavigator-Asia.
“As two of the largest markets globally for the halal sector, they have very high interest in advancing the growth of the halal sector. The surge in demand and need for halal exports from these two countries are key for WhatsHalal as we can help to facilitate this demand and spur growth.”
Azman added that key benefits of utilising the ATeMS platform are time and cost savings, particularly when it comes to dealing with regulatory red tape.
“In halal-mature countries like Malaysia and Indonesia where the application cost and time is dictated by regulations which are already in place, WhatsHalal is able to reduce the time required to consolidate, verify and prepare documentation and the manpower cost allocated to prepare and maintain the halal certification,” he said.
Source: Thanks https://www.foodnavigator-asia.com/Article/2020/04/27/Faster-cheaper-halal-certification-WhatsHalal-targets-food-firms-in-Malaysia-and-Indonesia