The construction boom in Los Angeles is increasing despite the current pandemic, which has most residents isolating at home. In true California fashion, the show must go on, and with the Beverly Hills City Council unanimously voting to remove the existing hotel room cap; there will be a surge of new luxury developments coming to the area within the next five years.
French luxury goods company LVMH will join its Louis Vuitton presence on Rodeo Drive with a stunning new high-end Cheval Blanc hotel. The 115-room hotel will be located on the corner of Rodeo Drive and Little Santa Monica Blvd. With plans to open in 2025, the long-range investment joins an area popular with wealthy travelers.
New York architect Peter Marino designed the new hotel, having already designed the companies neighboring Louis Vuitton and Dior boutiques. The new property will compete with the nearby Waldorf Astoria, the Beverly Hills Hotel and the Beverly Wilshire Hotel.
Aside from large rooms with views of the palm trees and city lights, the hotel will offer up two swimming pools, as well as a VIP private penthouse pool, and a private night club.
Located in the former space of Brooks Brothers and the Paley Center, the designers plan to make the destination the ultimate selfie spot for tourists with extensive art collections as well as a large graffiti wall in the alley.
More famous fashion designers are making their mark in unique ways, aside from the popular boutiques. In February, Gucci opened its first Gucci Osteria in the United States. Located on top of the famed Gucci store on Rodeo Drive, the intimate 50-seat restaurant is headed up by three-Michelin starred chef Mossimo Bottura.
A private elevator whisks guests to the outdoorsy, alfresco style restaurant featuring chefs signature tortellini, spaghetti with fish cacciucco, and pizzas, as well as food sourced from the Emilia-Romagna region of Northern Italy. Most items on the menu are inspired by the Chef’s original restaurant in Florence.
It will only be a matter of time before other top designers bring their Instagram worthy dining experiences to Beverly Hills. Will we someday see a Prada Bar, Cafe Dior, or Saint Laurent Cafe on Rodeo Drive all part of their flagship stores?
Other real estate developments in Beverly Hills include the recent acquisition of the Montage Beverly Hills Hotel which was bought out by London-based luxury hotel company Maybourne Hotel Group. The Montage will now join the companies other famed properties including Claridge’s, The Connaught, and The Berkeley.
In 2018, Beverly Hilton owner Beny Alagem purchased the property adjacent to his other property, the Waldorf Astoria and is developing a large condo complex called One Beverly Hills along with famed architect Norman Foster. The property plans to feature over 300 condos and a very exclusive 50 room hotel.
Replacing the intimate Maison 140 Hotel, Kollin Altomare Architects are designing a modern boutique hotel. The new four-story, 66-key Lasky Hotel will include a street accessed bar and restaurant, a stunning rooftop pool deck, all with the feel of a private condo building.
According to Beverly Hills Mayor Lester Friedman, “There are several new and exciting long-term development projects on the horizon in our City. With the unprecedented event of COVID-19, we expect some plans to evolve or adjust, but we know there is always interest for businesses to have a presence in Beverly Hills. And now, as the business community of Beverly Hills prepares to re-open following the pandemic, the City Council has formed a task force of local business leaders to plan for the recovery.”
And Kathy Gohari, Rodeo Drive Committee Vice President says, “In the long term Rodeo Drive is here to stay. While we are responding now to immediate short-term needs for the health and safety of all, we are also looking to a future, which demands a fresh and inventive approach. Fashion may have changed forever as a result of this pandemic, but now more than ever, the brands, boutiques, and businesses that call Rodeo Drive home are leading the way in catering directly to the needs of their clients and audiences around the world.”
Source: Thanks https://www.forbes.com/sites/jimdobson/2020/04/29/the-future-of-beverly-hills-from-a-gucci-restaurant-to-a-cheval-blanc-hotel-and-more/