Pizza Hut adds analytics forecasting tool to drive sales growth – Pizza Marketplace

Restaurant News

Pizza Hut will use real estate analytics provider, Intalytics, to develop a customized sales forecasting model and supportable unit analysis to drive growth across delivery, carry-out, and dine-in, a news release said.

Pizza Hut said it will continue using the company’s proprietary SiteIntel tool, as well to see and evaluate real estate opportunities in-house.

“Pizza Hut is excited to work with the team at Intalytics to incorporate more data-driven analytics into our real estate decision-making process,” Al Litchenburg, Pizza Hut chief development officer, said in the release. “Our partnership with Intalytics will be instrumental in identifying both current and future opportunities for growth.”

Pizza Hut has more than 18,000 restaurants in 100-plus countries and is based in Plano, Texas.

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