It wasn’t even noon and Teriyaki Madness was drawing a sizable lunch crowd.
Day two at the chain restaurant at the High Pointe Commons in Swatara Township was proving to be busy as rice and noodle bowls moved out the door.
“It has been going really crazy,” said Laron Casey, franchise owner and a retired police detective from New York City.
The restaurant opened Sept. 23 between Moe’s Southwest Grill and Jackson Hewitt at the shopping center. The fast casual chain specializes in made-to-order Asian food with a Seattle twist and features teriyaki dishes made with all-natural ingredients.
Casey stressed the food is made-to-order, and not sitting in a freezer ready to be microwaved. In the restaurant’s open kitchen, employees cook the fresh ingredients in woks.
On opening week, waits stretched from 45 minutes to one hour as employees learned the ropes and curious diners checked out the new restaurant.
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The first Teriyaki Madness opened in 2003 in Las Vegas, and the closest one to Harrisburg operates in Chambersburg.
Diners customize their bowls with choice of protein, rice or noodles and vegetables with options for steak teriyaki, chicken katsu, spicy chicken and more. The menu is also dedicated to appetizers such as edamame and chicken potstickers, and sides such as stir-fried veggies and fried rice.
Earlier this year Casey said he discovered Teriyaki Madness after researching different restaurant chains. While visiting the chain’s headquarters in Denver, Colorado, he said it felt like walking into an extension of his family. It helped, he said, that his three teenage children love the style of food.
“I said let’s try something you’ve always wanted to do, franchise a restaurant,” Casey said. “I looked into a few different restaurants and fell in love with it.”
He had hoped to open in early summer but the pandemic delayed plans by a few months. The restaurant is following social distancing protocols and asks customers to wear masks.
“I’m out of a lot of money, and yes, I’m scared of that,” Casey said. “At the same time, I started something and I might as well follow it through.”
Bowls sell in three sizes – junior, regular and large – with prices starting at around $7.29 up to $12.49. A Madness combo includes choice of regular chicken teriyaki or spicy chicken with a drink and egg roll for $10.99.
The restaurant is open 11 a.m.-9 p.m. daily. Phone is 717-559-0692.
Source: Thanks https://www.pennlive.com/food/2020/09/teriyaki-madness-opens-restaurant-in-dauphin-county.html