Dine-out discounts to get patrons back to restaurants – Times of India

Restaurant News

Kolkata: In a bid to help the hospitality industry bounce back to good times, the Hotel and Restaurant Association of Eastern India (HRAEI) has devised a scheme called Dine Out to Help Out (DOHO) to influence diners to come to restaurants on weekdays. HRAEI president Sudesh Poddar said this scheme has been devised following the initiative taken by the UK in August during the gradual unlocking there.
According to the scheme, the participating establishments can offer a flat 20% discount on food and non-alcoholic beverages to patrons from Monday to Thursday from October 12 to November 12. The discount can be availed on a bill of Rs 500 or above. Most members of HRAEI, including five-star restaurants as well as others on Park Street, have shown interest in participating in this initiative.
Some big names on the list are The Bridge (The Park), Waterside Café (Hyatt Regency Kolkata), Urban-Bar (Holiday Inn Kolkata Airport), Wykiki (Ambuja Neotia Vista Kolkata), Café Treat (Pride Plaza Hotel), Fuel Restro Bar (Pride Plaza Hotel), Kava (Fairfield by Marriott Kolkata), Vertex (Fairfield by Marriott Kolkata), Chili’s Grill & Bar, Bar-B-Q Restaurant, Flavours Of China, One Step Up, Moulin Rouge, Floriana Restaurant, Magnolia, Waldorf Restaurant, Songhai and Manthan.
According to HRAEI, the DOHO offer will be on from Monday to Thursday every week except the six Puja days from October 21 to 26.
Poddar pointed out that the association’s move is good news for hotels and restaurants, as well as for diners. “We have done a survey among regular diners at restaurants who are currently avoiding eating out for fear of the virus, or because they are being restrained about expenses. With the present dip in the economic situation of the country, discounts like these will be received with enthusiasm. This will gradually increase the footfall in our members’ establishments, which is imperative for businesses to succeed,” said Poddar. He added that the offer does not require any voucher and can be clubbed with other offers and schemes running in the restaurants.
“The HRAEI has taken a commendable step to help restaurants, hotels and other establishments in the eastern part of the country to bounce back on their feet. I think such efforts are welcome in the hospitality industry across the country to support all players and give diners an impetus to visit restaurants, cafes and bars,” said T S Walia, former president of The Federation of Hotel and Restaurant Associations of India (FHRAI). Suborno Bose, senior vice-president of HRAEI, said, “This year, the festive season will be extra special for both diners and restaurateurs. Such schemes will add to the celebrations,”
Sabrina Dey, director operations of Marriott, said she feels the initiative will help enhance footfall on weekdays.

Source: Thanks https://timesofindia.indiatimes.com/city/kolkata/dine-out-discounts-to-get-patrons-back-to-restaurants/articleshow/78627469.cms