HRAEI rolls out ‘Dine Out to Help Out’ discount programme – BW Businessworld

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The offer will be on through Monday to Thursday every week and it will not be on during the five days of Durga Puja. The offer will also not be valid on alcoholic beverages.

In a bid to help the hospitality industry bounce back to good times, the Hotel and Restaurant Association of Eastern India (HRAEI), has devised an innovative and unique scheme called DOHO (Dine Out to Help Out) to influence the diners to support local restaurants. 

This scheme has been devised following the famous initiative taken by the UK in August this year.

According to the DOHO scheme, the participating establishments can offer a flat 20% discount on food and non-alcoholic beverages to all their patrons from Monday to Thursday starting from 12th October to 12th November 2020. The discount can be availed on a minimum bill of Rs 500 and above.

The Hotel and Restaurant Association of Eastern India ‘s move is a welcome initiative for hotels and restaurants across eastern India. 

The offer will be on through Monday to Thursday every week and it will not be on during the five days of Durga Puja. The offer will also not be valid on alcoholic beverages.

The Association’s move is not only good news for hotels and restaurants, but also wonderful news for diners in this part of the country. The scheme has been designed as a pull-mechanism for diners, their families and friends to come out of their homes and patronise their favourite restaurants, cafés, bars and hotels.

Sudesh Poddar, the President of the Hotel and Restaurant Association of Eastern India said, “We have done a survey in the market among regular diners in restaurants who are currently avoiding eating out for fear of the virus, or because they are being restrained about expenses. With the present dip in the economic situation of the country, discount offers like these will be received with immense enthusiasm among guests. This will gradually increase the footfall in our members’ establishments, which is imperative for businesses to succeed.” 

Poddar promises that the scheme, designed by the Hotel and Restaurant Association of Eastern India, will be hugely successful and will give the hospitality industry the much needed thrust to bring it back into normal motion.

T S Walia, former President of The Federation of Hotel and Restaurant Associations of India (FHRAI) said, “The Hotel and Restaurant Association of Eastern India has taken a commendable step to help restaurants, hotels and other such establishments in the eastern part of the country to bounce back on their feet in these times. I think such efforts are welcome in the hospitality industry across the country to support all players in the industry and also give diners an extra impetus to come out of their homes and visit restaurants, cafes and bars.”

The offer does not require any voucher and can be clubbed with other offers and schemes running in the restaurants. Diners coming in as many numbers can avail the offer. The participating members can be hotels, restaurants, cafés, bars and food halls.

Dr Suborno Bose, Sr.Vice President of the Hotel and Restaurant Association of Eastern India and CEO of IIHM said, “This year, the festive season will be extra special for both the diners and restaurateurs. Such schemes will add more happiness to the festive celebrations.”

Source: Thanks http://bwhotelier.businessworld.in/article/HRAEI-rolls-out-Dine-Out-to-Help-Out-discount-programme-/13-10-2020-330968/